Privacy

Cookies on rubic.no

Apart from the meeting calendar (see “Embedded content”), the website sets no optional cookies until you have said yes. Here is what is used, who is behind it, and how long it stays.

How consent works

The first time you visit the website, you choose between “Necessary only”, “Let me choose” and “Accept all”. Statistics and marketing are switched off until you switch them on.

You can change your choice at any time via “Cookie settings” at the bottom of every page. If you switch off a category, we delete what it has stored in your browser on rubic.no. What the providers have stored on their own domains, such as linkedin.com, you delete in your browser.

You can read more about how we process personal data in the privacy policy.

Necessary

Make the website work and remember your choice. Always used.

Necessary
NameProviderPurposeDurationStored as
rubic-samtykke-v2RubicRemembers the choice you made in the banner. Not sent to us.Until deletedLocal storagewww.rubic.no

Statistics

Only used if you have accepted statistics.

Statistics
NameProviderPurposeDurationStored as
_gaGoogle AnalyticsTells visitors apart, so we can see which pages are used.2 yearsCookierubic.no
_ga_F2QRFG2SV1Google AnalyticsGroups the page views in one visit.2 yearsCookierubic.no
_clckMicrosoft ClarityRecognises the browser from visit to visit.1 yearCookierubic.no
_clskMicrosoft ClarityLinks the page views in one visit, so we can see clicks, scrolling and where visitors pause.1 dayCookierubic.no
_cltkMicrosoft ClarityKeeps track of the measurement in the tab you have open.SessionSession storagewww.rubic.no
CLIDMicrosoft ClarityRemembers when Clarity first saw the browser, across websites that use Clarity.Not stated by the providerCookieclarity.ms (third party)
MUIDANONCHKMRSMMicrosoftMicrosoft's ID for the browser, used across Microsoft's services, and helper cookies for it.Not stated by the providerCookieclarity.ms (third party)

Marketing

Only used if you have accepted marketing. Meta, LinkedIn and Google may also use the information for their own purposes.

Marketing
NameProviderPurposeDurationStored as
_gcl_auGoogle AdsLinks the visit to ads on Google.90 daysCookierubic.no
_gcl_awGoogle AdsRemembers the ad click when you arrive from a Google ad.90 daysCookierubic.no
_gcl_lsGoogle AdsStores ad clicks and counters for ad measurement in the browser.Until deletedLocal storagewww.rubic.no
_ga_9NK0BVK40WGoogle (via HubSpot)The Google tag that HubSpot loads for ad measurement groups the page views in one visit.2 yearsCookierubic.no
IDEGoogleUsed to show and measure ads from Google.13 monthsCookiedoubleclick.net (third party)
test_cookieGoogleChecks whether the browser accepts cookies.15 minutesCookiedoubleclick.net (third party)
_fbpMetaRecognises the browser, so Meta can measure whether ads on Facebook and Instagram lead to visits and enquiries.90 daysCookierubic.no
_fbcMetaRemembers the ad click when you arrive from a Meta ad.90 daysCookierubic.no
lastExternalReferrerlastExternalReferrerTimeMetaRemembers which website you last came from, and when.Until deletedLocal storagewww.rubic.no
multiFbcMetaRemembers ad clicks from Meta in the browser.Until deletedLocal storagewww.rubic.no
li_fat_idLinkedInRemembers the ad click when you arrive from a LinkedIn ad.30 daysCookierubic.no
lidcLinkedInChooses which LinkedIn data centre receives the measurement.24 hoursCookielinkedin.com (third party)
bcookieLinkedInRecognises the browser at LinkedIn.1 yearCookielinkedin.com (third party)
li_gcLinkedInRemembers whether you have accepted LinkedIn's cookies.6 monthsCookielinkedin.com (third party)
UserMatchHistoryAnalyticsSyncHistoryLinkedInRemembers when LinkedIn last synced its IDs for ad measurement.30 daysCookielinkedin.com (third party)
li_sugrLinkedInUsed by LinkedIn to estimate who is using the browser.90 daysCookielinkedin.com (third party)
hubspotutkHubSpotRecognises the browser, so a form you submit is linked to the pages you have read.6 monthsCookierubic.no
__hstcHubSpotKeeps track of your first and last visit and how many visits you have made.6 monthsCookierubic.no
__hsscHubSpotCounts the page views in one visit.30 minutesCookierubic.no
__hssrcHubSpotNotes whether the browser has been restarted, so HubSpot can tell that a new visit is starting.SessionCookierubic.no
hs-cta-interactionsHubSpotHubSpot stores views of and clicks on its own buttons and offers.Until deletedBrowser database (IndexedDB)www.rubic.no
__cf_bmHubSpot (Cloudflare)Tells people from bots when HubSpot's scripts load.30 minutesCookiehs-scripts.com, hs-analytics.net, hs-banner.com, hsadspixel.net (third party)

Embedded content

The calendar for booking meetings is provided by HubSpot and shown directly on the page. It stores the following when it loads, even before you have made a choice in the banner. If you have not accepted marketing, we ask HubSpot not to track you in the calendar.

Embedded content
NameProviderPurposeDurationStored as
__cf_bmHubSpot (Cloudflare)Tells people from bots when the calendar loads.30 minutesCookiehubspot.com, hsappstatic.net, hubspot-logos.com (third party)
__hmplHUBLYTICS_EVENTS_53rhumb_transition_historycartographer-flushedHubSpotThe calendar's state and HubSpot's own measurement of how the calendar is used.SessionSession storagemeetings-eu1.hubspot.com (third party)

Customer support

The customer support form sends your request from our server to Zendesk, so Zendesk stores nothing in your browser here. Help articles open on kundesenter.rubic.no, which is run by Zendesk. There, these are set, among others:

Customer support
NameProviderPurposeDurationStored as
__cf_bmZendesk (Cloudflare)Tells people from bots on the help centre.30 minutesCookiekundesenter.rubic.no
_cfuvidZendesk (Cloudflare)Used when Cloudflare limits how many requests each visitor can send.SessionCookiekundesenter.rubic.no

Last checked 27 October 2026.

When the list changes

The lifetime is how long a cookie stays after it was last set. Several of them are set again every time you visit, so the time is counted from your last visit.

If we change the setup, we update the list. The date of the last check is shown below the tables.